The Technology Behind DATASPIRA
Media AI
AI technology that understands scenes and objects in video, transforming media into actionable data.
01
Visual Recognition Intelligence
- Media AI recognizes and structures visual elements such as people, products, and locations within video content on a scene-by-scene basis.
- This transforms video content from a simple playback medium into an information asset that can be utilized as data.
02
Context-aware Media Intelligence
- Object recognition results are interpreted alongside the flow and context of each scene.
- Media AI determines when and what information should be connected, enabling natural interactions that do not disrupt the content experience.
03
Interaction Data Modeling
- Viewer choices and reactions are collected and structured as event data.
- This data serves as the foundation for understanding interest levels and response patterns toward content and products, forming the basis for media performance analysis and service expansion.