The Technology Behind DATASPIRA
Digital Link
The single standard address that connects physical products to the data of the digital world.
01
One Link, Multiple Destinations
- Digital Link assigns a single, fixed address to each product, enabling consistent product identification across web, mobile, and enterprise systems.
- Without changing the QR code or NFC tag, the connected information and experience can be flexibly expanded.
02
Context-aware Link Routing
- Even with the same link, different information and interfaces can be delivered based on country, user, channel, or purpose.
- This allows regulatory information, product details, and marketing content to be efficiently managed through a single link.
03
Product-centric Data Connectivity
- Digital Link is not just a URL. It is a structure that connects various systems and experiences around product data.
- SCAN4DATA AI integrates product information, history, and consumer experience into a single seamless flow, built on this link.