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The apparel and accessories industry faces the greatest risk from global "sustainability regulations (EU ESPR)" and the influx of counterfeit goods in the luxury market, which can damage brand image.
Brands must prove material composition and supply chain history at the product level, while also holding the means to tell genuine goods from the counterfeits circulating in the market.
Consumers care not only about whether the product they purchased is authentic, but also about what materials it is made from, whether it can be repaired, and how they can ensure its value when reselling it later.
Trace unauthorized distribution channels to protect your brand's pricing strategy and maintain product exclusivity.
Track ownership transfers in resale markets to gain clear visibility into your product's true lifecycle and resale value.
Verify the authenticity of your luxury purchase instantly with a simple smartphone scan, ensuring complete peace of mind.
Digitally preserve your product's unique history—from purchase details to repair records—and deepen your connection with the brand.
