Apparel & Goods

Authentication
Anti-Counterfeiting
Material History
Recycling History
Repair History
Resale Value
Part History
Origin
Carbon Footprint
Recall Management
Traceability
DID Blockchain
GS1 Standards
Circular Economy
Grey Market Protection

The apparel and accessories industry faces the greatest risk from global "sustainability regulations (EU ESPR)" and the influx of counterfeit goods in the luxury market, which can damage brand image.

Consumers care not only about whether the product they purchased is authentic, but also about what materials it is made from, whether it can be repaired, and how they can ensure its value when reselling it later.

Digital Warranty & Authentication

Combines secure encrypted NFC with DID technology. Instantly verify product authenticity with a simple scan.
Replaces traditional paper certificates prone to forgery. DataSpira permanently records ownership on the Blockchain, guaranteeing absolute "Digital Authenticity."

Transparent Material History & Circular Economy

Captures the entire product lifecycle in a GS1-standard DPP. Transparently discloses material recyclability and carbon footprint (LCA) data.
Secures end-to-end supply chain visibility, helping your brand avoid greenwashing risks and build a genuinely sustainable identity.

Smart Care & Repair History Management

A simple scan reveals tailored care guides and logs official repair histories into the DPP to manage the product's full lifecycle.
Verified repair histories ensure products are recognized as "brand-maintained," retaining significantly higher resale value in the secondary market.

Interactive Runway Experience via AI Media Links

Tap a product in a campaign video or lookbook to instantly access its DPP, including authenticity and direct purchase links.
Eliminates search friction, drastically shortening the customer journey from product discovery directly to purchase.

For Business

Grey Market Protection

Trace unauthorized distribution channels to protect your brand's pricing strategy and maintain product exclusivity.

Secondary Market Insights

Track ownership transfers in resale markets to gain clear visibility into your product's true lifecycle and resale value.

For Customers

Guaranteed Authenticity

Verify the authenticity of your luxury purchase instantly with a simple smartphone scan, ensuring complete peace of mind.

Meaningful Ownership

Digitally preserve your product's unique history—from purchase details to repair records—and deepen your connection with the brand.