SERVICE —
Digital Link
A digital touchpoint connecting product and consumer experience through a single standard address.
Service Introduction
DATASPIRA's Digital Link is a service that connects product details, history, authentication, and marketing content into a single link through QR codes, NFC, and barcodes assigned to each product.
Without changing product packaging or labels, brands can flexibly provide the right information based on country, channel, and user purpose.
KEY FEATURES
01
Standards Based Product Link Issuance
Generate and manage digital links based on each product's unique identification information. Connect to a variety of destinations — product details, DPP, authentication data, and event pages — to operate a fully product-centric digital service.
02
QR/NFC-Based Consumer Connection
Consumers can instantly check product information through a QR code or NFC tag, with no app installation required. Brands can seamlessly link offline products with online services to expand consumer touchpoints.
03
Purpose-Based Link Routing
A single link can deliver different content depending on country, language, distribution channel, or user purpose. Flexibly operate diverse content — regulatory information, product specs, authentication, promotions, and customer support.
Product InfoMultilingualUser Specific AccessRegulatory InfoESG DataDistribution HistoryMarketing04
Data Driven Operations Management
Track consumer response and distribution status based on scan history and access data for each product. Efficiently support product-level touchpoint analysis, marketing performance measurement, and post-sales management.
BUSINESS VALUE
Centralized Brand Control
Manage product-linked information centrally and flexibly operate content based on market and purpose. This helps brands enhance product communication and strengthen consumer trust through authentication and digital experiences.
Instant Access, One Scan
Consumers can instantly access the information they need with a single scan. Product details, authentication status, usage instructions, and event information are all accessible in one access point, providing a more convenient and trustworthy purchasing experience.
Real Time Operational Visibility
A product-level digital touchpoint is created, allowing clearer visibility into distribution and consumer response. Quickly handle a wide range of operational tasks, including product information updates, campaign management, recall notices, and after-sales support.
Explore the technology behind Digital Link.
Navigates to TECHNOLOGY › Digital Link