SERVICE —
Media AI
Beyond the joy of viewing, the data within the video connects brands and customers. Next-generation interactive media that links objects and data within the video.
Service Introduction
Media AI is an interactive service that recognizes objects in videos and connects information, experiences, and commerce.
It offers viewers an immersive information exploration while providing creators with new value for their content.
KEY FEATURES
01
AI Object Tracking
Detects and tracks various objects and people in the video in real-time. The moment the viewer touches the screen, the AI instantly reveals information mapped to that object.
02
Context-based Connection
Provides the most relevant information and links according to the flow of the content and the context of the scenes. It expands the video experience without disrupting it, including outfit details, location guidance, and brand content.
03
Interactivity & Performance Management
Delivers information through a non-intrusive UI that does not interrupt content playback, analyzing user click data (CTR) to precisely measure advertising effectiveness.
04
Product Data Linkage
Product information in the video is managed in connection with digital product data. This allows for an expansion from providing detailed information to verifying authenticity and creating a trust-based product experience.
BUSINESS VALUE
For OTT & Content Platforms
Goes beyond a simple viewing experience, allowing interactions within the video to extend to purchases and reservations. It utilizes the content itself as a new revenue touchpoint and can establish a business model based on interactive commerce.
From the perspective of advertisers
Moves beyond one-way exposure of product placement, allowing data to confirm which products actually elicited viewer responses. This enables more sophisticated target marketing and campaign performance analysis.
From the viewer's perspective
Allows viewers to check information of interest without disrupting their enjoyment of the video. It provides a richer and more evolved content experience while maintaining immersion.
Explore the technology behind Media AI.
Navigates to TECHNOLOGY › Media AI